Marketing & Awareness
Awareness
To date, most of the
media exposure pertaining to the elective ultrasound industry has been
directed toward the industry with no opportunities from the industry
as a whole to refute. Lack of knowledge and representation
forces this drive and until the industry as a whole takes a stance of
self-governing and credibility the attacks will naturally
continue. It is time that government officials and concerning
bodies become aware of this association and its member's stance for
excellence and become re-educated on the guidelines
and protocols AAUIF members are implementing to ensure a safe
and credible industry. Accreditation is the long awaited answer
for answering to all the non-factual accusations, concerned bodies and
eagerly awaiting parties looking for our commitment to
excellence. The AAUIF will become the voice for industry owners
and accreditation will become your credibility.
Marketing
Please remember, AAUIF's primary objective is accreditation. However, AAUIF Marketing
Services wants to offer marketing and awareness campaigns that no facility has been able to experience before.
With the ability to offer inclusive and elective marketing and awareness campaigns promoting
"credibility", facilities owners will have the opportunity
to participate in the most valued marketing campaigns for which they have ever
been exposed.
Credibility - "Credibility" draws awareness.
Facility operators have never been able to draw awareness like this before!
Example:
A pregnant mother browses the internet and notices two facilities
offering
3D/4D ultrasound services in her area. One is AAUIF
accreditation and one is not. Which facility do you think she will be
favoring?
Example: Government and
societal agencies
decides to pursue those elective facilities that have no reputation
or verification of credible facility operations. Which
facility will they pursue?
Example: A pregnant mother browses the internet and notices services for 3D/4D ultrasound facilities in her area. She initially is reluctant to have the service done until she sees that your facility is accredited member of the
AAUIF. She visits your website and the AAUIF website and now feels at ease because she has been educated on what the
AAUIF accreditation process entails and how it relates to her well being. Finally,
we have a marketing campaign that addresses the "unsure" or "wary" mothers market.
Inclusive
Being a member of the AAUIF is an industry declaration that this is an association of elite facility operators that consciously operates under specific guidelines that addresses the concerns of pregnant mothers, government officials and other societies. Once your facility becomes approved as an accredited facility of the
AAUIF, promoting your facility with AAUIF marketing materials in all of your marketing campaigns will ultimately result in newfound credibility and revenues for your facility. Additionally, each member will be listed on our
web directory. Members will be listed in the order for which they become active members. This will be the foundation and primary source for mothers-to-be searching for 3D/4D ultrasound services in their area over the internet. This medium alone should provide your facility fantastic exposure validating your association credentials and
will offer an exclusive private link where your visitors can verify your companies credentials.
Please take the time
to go to www.aauif.org
to see where
potential clients will be directed. (Where you are at now is
www.aauif.info and this site is specifically designed to inform
facility owners about accreditation.)
We will also be using www.aauif.com
for marketing campaigns. Keep in mind they all look similiar (by
design) so when you are done, make sure you come back to
www.aauif.info.
Members will also
receive rights to use our logo in their marketing materials and
promotions to out shine the completion in their market.
Moreover, special informative seals of accreditation will be designed
specifically for your website linking your clients to AAUIF
approved credentials.
We also have Instant
Accreditation Verification Logos for our members websites so that
clients can get direct confirmation from the AAUIF of their
accreditation.
( Click on the logo for details.)
Elective
Marketing and awareness is a key factor in the success of facilities and many facility operators still say they haven't found the "big campaign" that really works for them.
Everyone wants more R.O.I. (return on investment) from their
marketing campaigns. [The truth is that the most
inefficient and least economical way to advertise your business is
to do it alone.] So your search continues for new or additional campaigns
in hopes to bring in more revenues or you capitalize on the
buying power of the AAUIF to provide you with either a more
economical means of doing what your are currently doing (direct
mail, printing, cable, etc.) or even offer you new and exciting mediums at
group discounted buying prices. The power of "you"
(1) or the power of the AAUIF (synergy).
Each facility operator has been exposed to great marketing opportunities that they were not able to participate in due to demographical or economical constraints. The
AAUIF will offer its members [on an elective basis] the opportunity to participate in the
larger publications and mailing services and because you have the
buying power of the AAUIF's member base, the costs will be much
less than you can get anywhere and provide a greater R.O.I. (return on
investment), again while promoting the nations most reputable elective
ultrasound services available. Moreover, finally having access
to campaigns that you could not initially partake in because of your
limited resources. Some exciting marketing services
in which members will be able to participate are:
-
"Ultimate
Prenatal Lists" customized exclusively for AAUIF members
only and because we have the buying power of a nation of facility
operators, we will be able to buy better lists that you are
currently renting at a discount. Better list
information, more affordable prices and greater R.O.I.
-
Regional
spots on national campaigns: Imagine
securing a regional spot while participating in major national magazine publications and getting
newfound regional exposure at an extremely minimal cost because
you have a nation of AAUIF members participating and buying down
the price of the advertising spot. Not only do you get
newfound exposure, you get it at a price so low that you
experience amazing R.O.I. for a change on an advertising campaign
all under the AAUIF accreditation. Something an
individual facility operator could not participate in on their
own.
-
Same
thing with Cable/Satellite television advertising. A one facility operation can
barely afford cable advertising and get good R.O.I., let alone a
national satellite advertising campaign on some of the popular
networks. But with through
collaboration of facilities bonding together and sponsoring a spot
on a major national program (like In the Womb - Discovery Channel,
Baby Story, Bringing Baby Home, etc.)
newfound opportunities and R.O.I. become a possibility with a
fractional investment.
These are just a
couple of ideas from AAUIF Marketing Services. AND, as a member of the AAUIF, we will come
together and we will produce more ideas and you will only have to
participate if you like. On an individual basis, a single or small chain of
facilities do not have the buying power to participate with many of the
fruitful marketing and advertising campaigns available. Not only does this allow
members to participate in what current marketing campaigns they are
currently involved at better costs and greater R.O.I., it allows them
the opportunity to be exposed to many other new and exciting mediums
that they were not able to participate in as a single facility
operation. In turn, their facilities advertising
campaigns become much more accessible, affordable and profitable.
Are you starting to see the power of the Association?
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